Ece's pivotal career moment arrived unexpectedly during an environmental protest in Istanbul, sparking an interest in the power of creative industry to drive change. Ece started out in political science, but quickly shifted gears upon realizing the limited impact of this background in the creative field. After acquiring graphic design skills, Ece secured a position at a startup that eventually led to a role as a Product Manager in London, with the launch of a personal design studio along the way. However, Ece began to question the ethical impact of encouraging consumerism. This prompted a refocus towards sustainability, becoming a part of the solution to environmental issues rather than contributing to them. Ece's career now centers around developing sustainable brands and experiences, continually learning and educating others about the importance of sustainability in design. Ece often shares insights on purposeful branding, latest trends in greenwashing and sustainability, inspiring sustainable brands, and designing products people love. Ece values every connection as an opportunity to grow and encourages open communication for potential collaboration.