Haroon is known for his unique ability to devise innovative solutions by combining logic, reasoning, and behavioural economics principles to tackle various problems. As the inventor of "Kerb-e", an avant-garde on-street charging system for electric vehicles, he strategically uses highway features to reduce costs, improve reliability, and enhance resilience. In addition to his inventive expertise, Haroon's entrepreneurial success is acknowledged with the formation of an insurance and energy start-up, weSwitch4u. He pioneered the first auto-switching service for insurance in the UK, operating under full FCA authorisation and regulation. Another significant contribution is the development of "Gridmate," a dynamic EV charging device notionally recognised as cost-effective and controllable via low-bandwidth IoT. Haroon's professional experiences also extend to the world of finance where he managed over $2bn investment portfolio of structured and securitised assets across London and NYC. His extensive understanding of consumer goods and services dynamics, both tangible and intangible, fortifies his unique and creative approach to problem-solving. Haroon's determination and resilience remain key to his impressive career trajectory.