John is a mission-focused marketing leader with a rich history as a startup founder. With a demonstrated expertise spanning over a decade, he excels in digital and data-driven marketing, classifying and understanding customer insights, and spearheading effective lead generation strategies. His knowledge extends to product marketing and brand positioning, enabling him to effectively communicate product value and manage complex projects. As a collaborative leader, John is adept at fostering strong relationships across various teams. His proven track record in project management underscores his capability to oversee multifaceted operations. John harbours a profound passion for sustainability, currently channelling his efforts into projects concentrating on green building, building electrification, and decarbonization software. This aligns perfectly with his commitment to blending marketing strategies with sustainable business practices. Indeed, sustainability underpins John's approach, demonstrating his forward-thinking prowess and dedication to promoting a greener future.