Sam is a multidisciplinary strategist with a deep-seated passion for brand and creative leadership. He is an established storyteller with over 14 years of experience in diverse sectors including start-ups and tech, retail, luxury, finance, and FMCG. Sam has a unique ability to merge analysis with intuition, and commerce with creativity, thus enabling teams to produce work that isconceptually impactful and aligns with business objectives. He remains at the forefront of consumer, category, and culture trends. His primary focus is on strategic practices that uncover fundamental human truths and forge genuine connections with consumers.