Tom is a seasoned sustainability expert at Untitled Concept, a Strategy and Innovation agency in the North West. His core work revolves around the fusion of creativity and strategy, aiming to provide clarity amidst confusion and aid clients in designing prosperous futures for their businesses. Tom primarily works with ambitious SMEs and established corporate businesses, seeking to ignite and generate sustainable growth. He operates on the principle, "doing nothing is riskier than doing something," actively encouraging transformation and adaptability amidst constant change. His three-step approach begins with revisiting the business vision and aspiration, aiming to understand the client's fundamental goals. The second step involves reimagining the strategy to fulfil these goals by analyzing the current and future world landscapes. Finally, Tom offers business design services, considering competitive advantage, operating models, capability systems, go-to-market strategies, and performance metrics. The goal is always to create a comprehensive blueprint for sustainable growth, equipping business leaders with certainty and clarity while driving their confidence in future proceedings.