Alastair is a seasoned copywriter, editor, and sustainability content writer with over a decade of diverse experience. Starting his career in a challenging factory setting in China, he has sharpened his skills in-house, in agencies, and as a freelancer. Alastair is particularly proficient in sustainability, technology, and B2B sectors. His portfolio includes sustainability impact reports, white papers, and content marketing. He is skilled at writing for various formats including digital, social media, web, and email content. His other expertise encompasses brand strategy, including naming, positioning, and tone of voice. Also creditable are his skills in developing concepts, creative advertising copies, video scripts, and storyboards. Additionally, Alastair has gained significant experience writing diverse content types such as blogs, features, op-eds, articles, and newsletters. Overall, Alastair's diverse skill set and industry experience make him a versatile professional in the sphere of sustainability content writing.