Ashif is a strategic leader focused on fostering sustainable business growth, with a specific passion for making climate-friendly food more accessible. With a consumer-centric approach, he has a demonstrated ability to deliver results by building collaborative relationships and crafting effective marketing and growth strategies. Recognized as a courageous, intelligent, and driven professional, Ashif applies his quick learning ability to find innovative and sustainable solutions to business challenges. His expertise spans over a decade in various roles such as consulting, sales analytics, channel planning, go-to-market, and brand management. Ashif's commitment to diversity and inclusion goes beyond mere rhetoric. He has proven experience incorporating these principles into the core of business strategies. His leadership skills extend to advocacy, notably illustrated by his tenure as the president of the Nestle Pride Alliance and the lead for Nestle's Gender Balance Network. In summary, Ashif's expertise lies in areas of strategy, brand management, product development, growth marketing, and DEI with a keen focus on climate change, sustainability, and food supply chains. He is always open for discussions encompassing these areas.