Danni worked at the world's largest cable company for seven years as an Interaction designer with various responsibilities. His main projects included optimising e-commerce and online sales. He has widespread freelance experience at international corporates, agencies like Deloitte, and start-ups ranging from healthcare to electric vehicles. He is a thoughtful UX designer who cares deeply about creating effective designs that have been properly tested. Aided with a Master's degree in Information Science and professional experience in agency and in-house corporate environments, he has bolstered his UX design skills as well as conducted usability testing. He has a great attitude towards getting to know the target demographic and uncovering user needs through user research. With a background in UX / Interaction Design and Service design, he enjoys puzzles and designing from scratch. He likes the challenge of digital design, harnessing the latest technology, coming up with new concepts and analysis - he is very analytical and practical. He combines logic and creativity. Danni enjoys playing on peoples designs that engage the audience, balancing the business and the users needs. He enjoys walking, reading and cooking for his family.