Hitesh is a seasoned professional with specialties that span high-demand sectors of today's digital advertising industry. His expertise in programmatic advertising and management of programmatic partners is built on a strong foundation in ad operations. In terms of data analytics, Hitesh has broad experience ranging from web and cloud analytics to data analysis and forecasting. His proficiency in handling databases bolsters this comfort with handling vast amounts of information. Additionally, Hitesh has a keen ability for customer profiling, allowing him to create target segments and execute conversion optimization efficiently. Hitesh excels in leading-edge technologies including machine learning and predictive modeling. His skills in these areas extend into risk assessment, thereby providing an integrated approach to technology-based problem-solving. Performance measurement is another strong suit for Hitesh; he possesses proficiency in optimization and attribution modeling. Testing and analytics are fundamental to his approach, underlining his dedication to precision and efficiency. Finally, Hitesh's retail and consumer insights are supplemented by his skills in data mining, further enabling him to provide value in diverse professional settings. This, combined with his talent for risk assessment, makes him a valuable asset to any forward-thinking organization.