With over 15 years of experience, Jo is a creative and principled planner passionate about working with major brands globally. Their skill set spreads from consulting for world-renowned clients like UNICEF and Unilever to facilitating large-scale workshops. Jo successfully led a team of 30 at Wunderman Thompson, focused on structuring sustainable change throughout the company and its clientele. Jo thrives in resolving complex real-world problems collaboratively and believes in the pivotal role brands play in shifting demand towards sustainable practices. Jo's expertise lies in marketing and brand strategy, product development, innovation, and sustainable leadership. Their ability to connect with nature promotes systems thinking in their work. A seasoned facilitator, Jo also excels in storytelling, presenting, and writing. As a talented communicator, Jo is an adroit listener and collaborator. Their resilience stands out in managing senior stakeholder engagement across multiple sectors. Jo's contribution to qualitative & quantitative research, creative campaign development, and effectiveness measurement are noteworthy. They have proven adeptness in large scale, multi-channel creative campaign development and behavior change.