Liza is a design expert with a diverse portfolio of experiences in various sectors, starting from her graduation from Parsons School of Design. Her strategic contributions have spanned the dot-com boom in New York's Silicon Alley, her tenure as art director for The Asia Society, launching HBO's streaming platform, and client engagements at Razorfish. Innovation and challenge drive Liza's design approach, coupled with a focus on audience needs to create designs that are visually compelling and purposeful. She champions the power of collaboration and strives for excellence within her team by promoting shared goals, building on individual capabilities, and tackling problems with openness and respect. Liza holds a deep appreciation for wabi-sabi philosophy, brutalist architecture, and the tactile beauty of a cherished river stone. Her pastimes include exploring her hometown, New York City, by bike and continuously uncovering undiscovered spots. With her keen eye for design, Liza brings her intense passion for her field into every project she undertakes.