Nicole is a seasoned professional with over a decade of experience in scaling tech solutions, which she cultivated through roles at Airbnb and Huawei. Now, Nicole is focusing her strategic thinking and hands-on approach on the climate tech industry, demonstrating her passion for developing effective mitigation solutions supported by real-world evidence. Beyond her professional achievements, Nicole's initiatives in urban farming show her personal commitment to sustainability. Nicole has a successful track record in driving growth, including creating marketing programs that resulted in a 20% month-on-month increase in traffic and leads, and significantly growing the number of active users. She has proven success in achieving large revenue targets and has demonstrated her climate science expertise as a Terra.do Fellow and Climate Fresk Facilitator. Nicole excels in Go-to-Market, Marketing and Data Analytics Strategy, Partnerships and Customer Relationship Management, and Growth Marketing (including User Acquisition, Lead Generation, and Lifecycle Marketing). She has worked extensively in both B2C and B2B sectors across EMEA and North America, underscoring her global business acumen.