Riikka is a seasoned professional in the field of technology and commerce. She specializes in Circular Business Models, focusing on diminishing environmental impact through the extension of product lifespans. Being the founder of Menddie, a platform centered on circular care and repair, Riikka has gained extensive expertise in circular practices. Currently, she offers consultancy services to businesses aiming to adopt Circularity. Moreover, Riikka is a part of the DPP (Digital Product Passport) initiatives, where her tech expertise substantially contributes to the project's objectives. Broadening her impact on sustainability, Riikka also collaborates with the European Circular Innovation Hub, MiXi center. In this role, she provides support to emerging circular startups assisting them to navigate the complex landscapes of sustainable business operations. Each of these roles highlights her commitment to perpetuating sustainable practices in her professional endeavors. Always striving for progress, Riikka is championing the integration of sustainability into both technology and commerce sectors, effectively bridging the gap between innovation and preservation.