With over 15 years of consultancy experience, Sin'ad has worked with an impressive roster of clients including UK Government, Microsoft, Barclays, and many start-ups. Her expertise lies in human-centred design, systems thinking, and behavioural science, utilising both qualitative and quantitative research methods to achieve desired outcomes for B2B and B2C products and services. Sin'ad's interests are specifically honed in on the circular economy and sustainability. Her capabilities extend to running strategic research studies focused on understanding user needs and behaviours, identifying market opportunities, and informing product strategy and vision. Additionally, Sin'ad offers product discovery research, with an emphasis on exploring solutions and concepts, prioritising features and roadmap planning, establishing product-market fit, and optimising user flows to increase conversions. Clients can choose to engage with Sin'ad on a one-off project basis or as a strategic partner, depending upon their requirements. For any potential projects or discussions regarding research methodologies, Sin'ad is always open to conversation and collaboration.